Display Advertising:
Give a visual appeal to your business through your ad.
It is the most popular type of advertising out there.
Display your ads on the websites which are frequently visited by the traffic you want to target.
Provide Google’s display network with your ad and the audience that you want to target.
According to Google, its display network reaches over 90 % of the global internet users expanding to over 2 million sites. Hence, leveraging such a wide range of audiences is a huge advantage for any business. Other than Google Display Network (GDN), your ads can be displayed on Yahoo Network, 3rd party ad networks, leading portals like BBC, Money Control etc.
The reason for the popularity of display advertising is that nothing can compete with the ads that have a visual appeal. It is the quickest sure shot method to catch someone’s attention. We at Swaragh work our best to use this tool to increase the reach of your brand, maximise your sales and lead generation and maximise the traffic to your website or app. We focus primarily on:
- Making compelling and appealing ads.
- Managing the placement of your ads.
- Targeting the audience based on keywords searched.
- Targeting the audience based on behaviour, interest and demographics.
- Creating an optimised landing page.
- Remarketing and in-audience targeting.
- Evaluating and assessing the results for improvements.
Social media Advertising:
Though a completely different ball game altogether Social Media follows the Pay-per-click pattern.
This includes displaying your ads on various social media platforms like Facebook, Instagram, LinkedIn, etc. These ads are displayed to users based on demographics, interests or any other parameter gathered by the social media. These ads will then be seen in users feeds or timelines.
The search Engine Marketing team at Swaragh Technologies focuses on: